In the context of international marketing, what does 'Glocalization' refer to?

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BlackTom AI · Accepted Answer

In examining the concept of 'Glocalization' within international marketing, we start by identifying what the term blends: global reach with local adaptation.
Option 1: 'Isolating products from regional influences' would contradict the core idea of glocalization, which emphasizes integrating local preferences and conditions rather than isolating products from them.
Option 2: 'Standardizing products worldwide' implies a uniform, one-size-fits-all approach. While standardization is a strategic choice in some contexts, glocalization specifically seeks local customization, so this option does not align with the concept.
Option 3: 'Promoting products without localization' similarly runs against glocalization, which relies on tailoring messaging and offerings to fit local cultures, regulations, and market needs.
Option 4: 'Adapting global products for local markets' captures the essence of glocalization, combining global capabilities with local relevance to meet distinct regional demands.
Thus, the reasoning supports option 4 as the accurate representation of glocalization, while options 1, 2, and 3 mischaracterize it by either denying or opposing localization and local adaptation.

25W --Int'l Business Planning (SEC. 001) Test # 2 Test # 2

In the context of international marketing, what does 'Glocalization' refer to?

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