Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business?

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BlackTom AI · Accepted Answer

This question asks about a branding and promotional practice used by a company across multiple channels. The goal is to identify the marketing technique represented by consistent use of logo and color across online ads, trucks, website, and business cards.
Option 1: inventory control segmentation. This term relates to managing inventory and grouping customers by stock needs, not to branding consistency across communication channels. It does not capture the idea of coordinated messaging across media.
Option 2: niche market penetration. This describes a strategy aimed at gaining share within a very specific segment of the market, typically through targeted products or marketing, rather than ensuring uniform branding across all touchpoints.
Option 3: integrated marketing communications. This is the concept of coordinating all promotional tools and messages across different channels to present a consistent, unified brand experience. Using the same logo and shade of green in online ads, signage, websites, and business cards exemplifies IMC because it aligns messaging and visuals across channels to reinforce brand identity.
Option 4: global marketing management. This involves planning and executing marketing across multiple countries or regions, focusing on global strategy and adaptation. It’s about geographic scope and management, not about the consistency of branding across all communications.
Option 5: logistics information management. This term pertains to tracking and optimizing the flow of goods and information in supply chains, not to promotional branding or communications strategy.
In summary, the described practice centers on delivering a cohesive brand image across all customer touchpoints, which is the essence of integrated marketing communications rather than the other options that address inventory, niche targeting, global strategy, or logistics. Therefore, option 3 correctly identifies the technique being used.

Test: Exam 3

Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business?

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