Which of the following is NOT an example of innovation according to the lecture content?

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The question asks which item is NOT an example of innovation according to the lecture content.

First, I note that the provided data includes an answer reference: "D. Increasing marketing budget". However, the list of answer options itself is missing, so we cannot compare D to other potential choices. This limits our ability to evaluate all options comprehensively, and we must rely on general understanding to interpret the given answer.

Analyzing the indicated option (D. Increasing marketing budget):
- Conceptual focus: Innovation typically refers to the introduction of a new idea, method, product, process, or business model that creates value or significantly improves outcomes. Merely increasing the marketing budget is a strategic action tied to resource allocation and promotion, not an inherently novel concept or implementation. 
- Distinction from innovation: While a bigger marketing expenditure can support innovative efforts, the act itself does not constitute an innovative change in processes, offerings, or capabilities. It is a managerial decision related to marketing inputs rather than a novel solution or process.
- Potential misconceptions: Some might think that any change in approach signals innovation, but the hallmark of innovation is novelty that adds value beyond existing practices. Simply spending more on marketing does not guarantee novelty or value creation in products or processes.

Because the complete set of options is unavailable, we cannot assess why the other choices would or would not be innovative. Nevertheless, with standard definitions in mind, increasing a marketing budget tends to be about resource allocation rather than producing or implementing a new idea, which aligns with why it would be considered not an example of innovation.

If additional context or the full list of options were provided, we could explicitly contrast each option against criteria for innovation ( novelty, usefulness, and value creation) and explain why each alternative does or does not meet those criteria in a detailed, item-by-item fashion.

2025 T2 DP DPBS1120 BMGT1320 Collaboration and Innovation in Business

Which of the following is NOT an example of innovation according to the lecture content?

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