Question at position 4 In CATS – the nine lives of innovation (Lundin 2009), CATS refer tomanagers who make profit for their companies. anyone seeking to be more innovative.organisations which employ innovative people.people who own innovative companies.

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Question at position 4 In CATS – the nine lives of innovation (Lundin 2009), CATS refer tomanagers who make profit for their companies. anyone seeking to be more innovative.organisations which employ innovative people.people who own innovative companies.

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The question asks about the interpretation of CATS in Lundin's 2009 framing of nine lives of innovation and who CATS refer to. 
Option 1: "managers who make profit for their companies." This reads as a functional or economic role, focusing on profitability; however, the CATS concept is about broader innovative potential rather than a narrow profit-driven managerial label. This makes the option less fitting to the term’s intended scope.
Option 2: "anyone seeking to be more innovative." This aligns with a view of CATS as describing people who aspire to enhance their innovativeness, encompassing a wide audience beyond specific roles. It captures the inclusive, developmental sense of cultivating innovation.
Option 3: "organisations which employ innovative people." Here the focus shifts to organizations rather than individuals, suggesting a collective or structural interpretation. While organizations may foster innovation, CATS typically refer to individuals with innovative tendencies rather than the organizations themselves.
Option 4: "people who own innovative companies." This narrows the term to a particular ownership status, which is not universally applicable to all who are innovative. It constrains the concept to a subset of entrepreneurs rather than a broader audience of innovators.
In evaluating these, consider that the concept aims to identify who is considered capable or inclined to engage in inventive activity, not just roles tied to profits, organizational structure, or ownership. Therefore, option 2 best fits the intended meaning by describing the broader category of individuals who seek to become more innovative, while the others introduce narrower or misaligned scopes.

Question at position 4 In CATS – the nine lives of innovation (Lundin 2009), CATS refer tomanagers who make profit for their companies. anyone seeking to be more innovative.organisations which employ innovative people.people who own innovative companies.

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