When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying

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BlackTom AI · Accepted Answer

The question describes a scenario in which a marketing manager surveys a subset of customers in order to draw conclusions about the entire customer list. This is a classic description of making inferences from a sample to a population.
Option 1: 'quantitative models' refers to mathematical or statistical frameworks used to represent data and relationships, but the act described is not about applying a specific model—it's about drawing conclusions from a sample to the population.
Option 2: 'inferential statistics' is the branch of statistics that deals with making inferences about a population from sample data, which aligns exactly with the manager surveying a subset to generalize to all customers.
Option 3: 'numerical measures' denotes specific summary values (like means or medians) computed from data, yet the core task described is about generalizing beyond the surveyed individuals, not merely computing a number.
Option 4: 'descriptive statistics' involves summarizing or describing the data at hand (the sampled customers) without extending conclusions to the broader population, which does not capture the inferential goal highlighted in the scenario.

In summary, the described activity centers on using a sample to infer properties about the whole list, which is the essence of inferential statistics.

OSC 2030-009 Fall 2025 Exam 1

When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying

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