_______________ approach focuses on being visible to potential customers and using that visibility to drive them to a website where they can transact.

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BlackTom AI · Accepted Answer

Question restatement: The prompt asks which approach focuses on being visible to potential customers and using that visibility to drive them to a website where they can transact.
Option 1: 'Lack of advertising' suggests avoiding advertising altogether. This would not involve visibility to potential customers or driving them to a site to transact, so it does not fit the description. It contradicts the idea of using visibility to attract customers.
Option 2: 'Social media growth' centers on increasing followers or engagement on social platforms. While this can contribute to visibility, it is only one channel and does not inherently specify driving traffic to a website to transact, which is a broader transactional objective described in the prompt.
Option 3: 'Inbound marketing' is a methodology that emphasizes attracting customers through valuable content and experiences, earning their attention, and guiding them to a website where they can convert or transact. This aligns precisely with being visible to potential customers and then driving them to a site to complete a transaction.
Option 4: 'None of these is correct' would be appropriate only if none of the options matched the described approach. Since inbound marketing does fit the description, this option is inaccurate.
In summary, the description in the question matches the core idea of inbound marketing: attract visibility and channel interested prospects to a transaction-enabled website, whereas the other options either mischaracterize the approach or describe only a partial aspect of visibility without the transactional drive.

MKT3490W01 Final Exam - MKT 3490- Requires Respondus LockDown Browser

_______________ approach focuses on being visible to potential customers and using that visibility to drive them to a website where they can transact.

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