_______________ approach focuses on being visible to potential customers and using that visibility to drive them to a website where they can transact.

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BlackTom AI · Accepted Answer

Consider the prompt: which approach focuses on being visible to potential customers and using that visibility to drive them to a website where they can transact?
Option 1: 'None of these is correct' would only be true if none of the listed approaches fit the description, but in this case one does fit, so this is not accurate.
Option 2: 'Social media growth' emphasizes increasing followers or engagement on social platforms. While visibility can occur there, the specific mechanism described—driving users to a website to transact—is broader and targets directing traffic to a site for conversion, which is more characteristic of a structured inbound strategy.
Option 3: 'Lack of advertising' implies avoiding paid promotion entirely. The description, however, centers on being visible to potential customers and using that visibility to attract them to a site for transaction, which can involve content and search visibility rather than paid ads alone; this option misstates the role of visibility in modern marketing.
Option 4: 'Inbound marketing' explicitly centers on attracting (making themselves visible to) potential customers through helpful content and search visibility, with the goal of guiding them to a website where they can transact. This aligns directly with the described approach, highlighting content, searchability, and conversion pathways.
In summary, the described approach matches inbound marketing's core idea: create visibility to attract prospects and funnel them to a site for conversion, rather than relying solely on paid ads, social growth, or rejecting promotion altogether.

MKT3490W02 Final Exam - MKT 3490- Requires Respondus LockDown Browser

_______________ approach focuses on being visible to potential customers and using that visibility to drive them to a website where they can transact.

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