When Melanie went to a mall to buy a birthday gift for her brother, she ended up buying a new pair of designer eyewear for herself. She had no intention of buying them as she already owns a few pairs and they weren't in her budget. However, she could not resist herself as they were on sale. This is an example of _____ shopping.

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The scenario describes Melanie making a spontaneous purchase of designer eyewear while shopping for something else, and despite not intending to buy them and even though they weren’t in her budget. This pattern fits the concept of impulsive shopping, which involves purchasing decisions made on a whim, often driven by temptations like sales, without pre-planning.
Option 1: epistemic. This term relates to knowledge, belief, or the pursuit of understanding. It does not describe spontaneous or unplanned buying behavior, so this option is not a good fit for the scenario.
Option 2: impulsive. This choice directly captures the essence of the situation: an unplanned, spontaneous purchase driven by momentary factors (sale), contrary to prior intentions. This aligns with standard definitions of impulsive shopping.
Option 3: utilitarian. Utilitarian shopping is motivated by practicality and functional value—getting the most useful item for a stated purpose. The described purchase lacks a utilitarian rationale, since the item wasn’t planned and wasn’t budgeted.
Option 4: affective. Affective shopping centers on emotions influencing decisions. While emotions can play a role in impulsive purchases, the more precise label for a purchase made without planning and under sale pressure is impulsive shopping rather than a general affective process.
Option 5: adaptive. Adaptive shopping would imply a behavior that helps cope with or adjust to circumstances in a beneficial way. This scenario does not illustrate adaptation; it shows an impulsive slip, making this option unsuitable.

MKTG-2910-2 CB quiz 11

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