Questions
Questions

MKTG1199 Module 7: Wrap-Up

Single choice

Camille was standing in the checkout line at her neighbourhood grocery last night when she saw a display of a new frozen yogurt. Even though it was not on her shopping list and she had already purchased ice cream, she decided she just had to have the new frozen yogurt. For Camille, the frozen yogurt was an example of a/n ________.

Options
A.emergency product
B.staple
C.impulse product
D.unsought product
E.attribute-based convenience good
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Step-by-Step Analysis
In this scenario, Camille encounters a new frozen yogurt display while waiting in line and purchases it despite it not being on her list and having already bought ice cream. This setup is characteristic of an impulse purchase, which is a low-preconsideration, spur-of-the-moment item bought because it appeals to the consumer at the......Login to view full explanation

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