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Questions

MKTG1199 Module 6: Wrap-Up

Single choice

Camille was standing in the checkout line at her neighbourhood grocery last night when she saw a display of a new frozen yogurt. Even though it was not on her shopping list and she had already purchased ice cream, she decided she just had to have the new frozen yogurt. For Camille, the frozen yogurt was an example of a/n ________.

Options
A.impulse product
B.attribute-based convenience good
C.unsought product
D.staple
E.emergency product
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Step-by-Step Analysis
In this scenario, Camille encounters a new frozen yogurt while in a checkout line and feels a sudden urge to have it, despite it not being on her list. This setup triggers a shopping behavior often described as spontaneous or impulsive purchase. Option 1: impulse product. This matches the situation where a consumer experiences a sudden urge to buy a product that is not ......Login to view full explanation

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