In importance-performance matrix below, performance objective below line AB represents acceptable.

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BlackTom AI · Accepted Answer

The question asks about the meaning of line AB in the given importance–performance matrix and whether the statement 'performance objective below line AB represents acceptable' is true.
First, consider what the axes represent: importance for customers on the horizontal axis (increasing to the right) and performance gains against competitors on the vertical axis (higher up is better). In a typical importance–performance matrix, the performance objective threshold is drawn as a line; points above this line indicate that the performance is at or above the target for a given level of importance, while points below the line indicate underperformance relative to the target.
Option 1 (True): If one claimed that the performance objective below line AB represents acceptable performance, that would imply that underperforming relative to the target (below the line) is considered acceptable. This contradicts the standard interpretation of the threshold line, which is meant to separate acceptable from unacceptable performance. Therefore this option is incorrect.
Option 2 (False): This aligns with the typical interpretation: the line AB marks the performance objective threshold, and performance above or on the line is acceptable (meeting or exceeding the target for the given importance). Performance below AB would be considered unacceptable relative to the objective. Hence the statement as given is not true.
In summary, the matrix uses line AB as the boundary for acceptable performance, with acceptable performance lying on or above the line, not below it. The assertion that acceptable performance lies below AB misdescribes the standard threshold interpretation.

badm_375_120258_253267 HW 7 Improvement Strategy

In importance-performance matrix below, performance objective below line AB represents acceptable.

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