With reference to the image below, select the most appropriate answer considering the themes of (and definitions given in) the lecture:

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The question asks us to select the most appropriate option about how the advertisement engages with themes and definitions from the lecture, focusing on interpellation and capitalist ideology.
Option a: 'This advertisement may interpellate the viewer into capitalist ideology by prompting them to internalise the purchasing of luxury goods as a core part of their identity.' This captures the key idea of interpellation, where consumer goods (luxury items) are framed as central to one’s sense of self, aligning with capitalist ideology. It emphasizes internalization and identity formation through consumption, which is a common analytical lens in media studies.
Option b: 'This advertisement may convince the viewer of the benefits of capitalism by representing spending money as glamorous.' While this option suggests capitalist glamor, it narrowly frames capitalism’s benefits and emphasizes glamour rather than the broader mechanism of interpellation and identity formation through consumer goods. It’s more about a favorable portrayal than about how the viewer’s sense of self is interpellated.
Option c: 'This advertisement may interpellate the viewer into capitalist ideology as it influences them to make profit.' This phrasing is problematic because ads typically aim to persuade consumers to purchase goods, not to make profit for the viewer directly. It misattributes a producer/owner-oriented incentive to the viewer, making the causal claim less coherent with the concept of interpellation as identity formation through consumption.
Option d: 'This advertisement may interpellate the viewer into capitalist ideology as it presents a capitalist discourse' While this recognizes that the ad communicates capitalist discourse, it is fairly abstract and lacks the explicit link to how purchasing luxury goods internalizes into the viewer’s identity. It’s a broader statement that doesn’t clearly specify how the viewer’s self-concept is affected through consumption.
Overall, option a most directly describes the mechanism of interpellation in capitalist ideology—consuming luxury goods becomes tied to who the viewer thinks they are—whereas the other options fail to pinpoint that core process or mischaracterize the viewer’s role. The analysis aligns with lecture definitions that interpellation recruits individuals into a societal order by making consumption part of personal identity.

2025 T2 DP DPHU1007 MEDA1307 Media, Society and Politics

With reference to the image below, select the most appropriate answer considering the themes of (and definitions given in) the lecture:

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