Which of the following refers to an approach that suggests that the three components of attitudes may be formed in a sequential pattern?

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BlackTom AI · Accepted Answer

When evaluating what refers to an approach where the three components of attitudes may be formed in a sequential pattern, it helps to examine each option for alignment with the idea of a stepwise or ordered development.
Option 1: 'Sequential approach' suggests a general ordering but does not specifically name the model that links the components of attitudes in a fixed sequence. While it hints at order, it lacks the established nomenclature tied to attitude formation in a three-component framework.
Option 2: 'Hierarchy of effects approach' is a well-known model in communication and marketing that posits a staged progression from cognitive to affective to behavioral responses, i.e., awareness, knowledge, liking, preference, conviction, and purchase. This directly embodies the concept of a sequential formation of attitudes across its three components (cognition, affect, conation/behavior).
Option 3: 'Spiral model approach' implies a looping or iterative process rather than a straightforward sequential progression. It suggests revisiting stages in a non-linear fashion, which contradicts the idea of a fixed sequential pattern.
Option 4: 'Waterfall model approach' is a software development metaphor describing a linear, phase-driven process, not an attitudinal formation framework. Its use in product development does not map onto forming attitudes in a three-component sequence.
Option 5: 'Incremental build model approach' emphasizes gradual addition of features or elements over time, which is about accumulation rather than a prescribed sequence of attitude components, and thus does not capture the specific sequential formation of attitudes.
 Overall, the reasoning for the remaining options hinges on whether they describe a fixed, ordered sequence among attitude components. The hierarchy of effects model uniquely anchors attitude formation to a clear, linear progression through cognitive, affective, and conative stages, aligning with the question’s description of a sequential pattern.

MKTG-2910-2 CB quiz 7

Which of the following refers to an approach that suggests that the three components of attitudes may be formed in a sequential pattern?

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