(a) - Which growth strategy best aligns with the introduction of Chipotlanes (drive-thru lanes)?

Question

(a) - Which growth strategy best aligns with the introduction of Chipotlanes (drive-thru lanes)?

BlackTom AI · Accepted Answer

To start, let's lay out the core concept being tested: identifying the growth strategy that best fits adding Chipotlanes (drive-thru lanes) to a fast-food brand's current operations.
Option 1: Diversification. This involves new products or services in new markets. Chipotlanes are not introducing an entirely new product line or entering an unrelated market; they extend an existing service model within the same brand, so diversification is not the best fit here.
Option 2: Product Development. This would require introducing a new product to the existing market. Chipotlanes enhance service delivery rather than offering a new product item to customers, so this option misreads the nature of the initiative.
Option 3: Market Development. This strategy implies taking existing products into new markets or regions. While Chipotlanes could be rolled out in new geographic areas, the core question emphasizes alignment with the concept of the new service feature itself, which serves to improve performance in the current market context, not primarily entering a new market.
Option 4: Market Penetration. This approach focuses on increasing the share of the existing market for current products or services. Chipotlanes directly aim to attract more customers and increase orders from the same target customer base by improving convenience and speed, thereby boosting market share within the existing market—this aligns well with market penetration.
In summary, the most fitting framework for introducing Chipotlanes is to deepen the brand's hold in its current market by offering a faster, more convenient service option, which corresponds to Market Penetration. The other options describe strategies that either add new products/services, venture into new markets, or mischaracterize the nature of the initiative.

MKTG2201.30338.202530 Quiz One - MKTG2201 - Spring 2025

(a) - Which growth strategy best aligns with the introduction of Chipotlanes (drive-thru lanes)?

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