The global marketing strategy based on a standard platform combined with some modification for the market is called ________.

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BlackTom AI · Accepted Answer

The question asks for the term used to describe a global marketing strategy that leverages a standard platform while making modifications for local markets.
Because the provided options are not listed, we can still reason about the concept itself. A global strategy built on a common, overarching platform but with market-specific adaptations is commonly referred to as a glocal approach. The essence of glocalization is to balance global efficiency and local relevance by standardizing core elements (brand, product architecture, or messaging) while adjusting elements such as positioning, features, or distribution to fit local cultural, economic, or regulatory contexts.
If we consider what other terms might be offered in a typical multiple-choice set, options could include terms like “global,” “local,” “regional,” or “multinational.” However, none of those fully capture the intended blend of global standardization with local customization in the same concise way as “glocal.”
In this scenario, since the explicit answer provided is glocal, the justification rests on the precise definition of glocalization: a global platform with market-specific modification to enhance relevance and effectiveness in each local market.
Note: Because the answer choices are not displayed in the prompt, this analysis focuses on the conceptual fit of the term with the described strategy and explains why that term is the appropriate descriptor for a standard global platform modified for different markets.

MKTG-201-301-001 M02: Quiz 2

The global marketing strategy based on a standard platform combined with some modification for the market is called ________.

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