Questions
Questions

MKTG-2910-2 CB quiz 10

Single choice

Richard was born in 1976. His parents divorced when he was five years old. Since then he has been a cynicist, but now he is a strong believer of traditional family values. The generational microculture Richard belongs to is _____.

Options
A.Generation X
B.Millennials
C.Baby Boomers
D.greatest generation
E.Generation Y
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Step-by-Step Analysis
To determine Richard's generational microculture, we should align his birth year with the commonly used generational cohorts. Option 1: Generation X. This cohort typically includes people born roughly between the mid-1960s and the early 1980s. Since Richard was born in 1976, he falls squarely w......Login to view full explanation

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