Which of the following statements is true about Generation Z?

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BlackTom AI · Accepted Answer

Question restatement: Which of the following statements is true about Generation Z?

Option 1: 'Their lives and values are shaped very much by World War II and their post-war experiences.' This is inaccurate for Gen Z, whose upbringing and cultural context are shaped by late 1990s/2000s technology, social media, and contemporary events, not the World War II era.

Option 2: 'They are referred to as "latchkey" kids.' The label 'latchkey kids' typically describes Gen X or sometimes early Millennials who grew up with keys to their own homes due to parental work schedules. Gen Z is not commonly defined by this term, so this statement misattributes a characteristic from an earlier generation.

Option 3: 'They tend to embody the "kids growing older, younger" concept.' This statement aligns with some descriptions of Gen Z in discussions of accelerated socialization, early exposure to adult-like responsibilities, and pervasive digital connectivity that can compress perceived age roles. It reflects a recognizable characterization that appears in debates about Gen Z.

Option 4: 'They were born between 1981 and 1995.' This birth range corresponds to Millennials (Gen Y), not Gen Z, so the statement is factually incorrect for Gen Z.

Option 5: 'They tend to be frugal and follow, largely, utilitarian motivations with their purchases.' While there may be some emphasis on value-conscious shopping in various cohorts, this broad-strokes description is not a defining or universally accurate trait used to describe Gen Z as a whole, and it risks overgeneralization.

Analysis summary: Each option should be evaluated against widely accepted generational definitions and commonly cited characteristics. Options 1 and 4 rely on historical periods not associated with Gen Z. Option 2 attributes a label to Gen Z that is more typical of an earlier generation. Option 5 makes a generalized claim about spending motives that may vary across individuals and contexts, but does not capture a core, defining trait of Gen Z. The statement that mentions Gen Z embodying the "kids growing older, younger" concept reflects a perspective that has been used in some contemporary discussions of this generation, and stands out as the most aligned with Gen Z discourse among the options presented.

MKTG-2910-2 CB quiz 10

Which of the following statements is true about Generation Z?

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