Stana is a 34-year-old working woman. She is very technologically savvy and believes in staying connected with her friends online, at all times. She loves visiting coffee shops that provide WiFi accessibility. She does not own a car as she prefers to walk than drive. She owns a small apartment in an urban area. Stana belongs to the _____ group.

Question

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Stana’s profile highlights traits commonly associated with a specific generational cohort: high comfort with technology and staying constantly connected online, a preference for urban living and services with modern amenities (like WiFi in coffee shops), and choosing walking over driving.

Option: Baby Boomers
This group (roughly born 1946–1964) often did not grow up as digital natives and may not be described as "very technologically savvy" or as prioritizing constant online connectedness in the same way younger cohorts do today. While there are tech-savvy individuals in this group, the overall description does not align as closely with typical Baby Boomer lifestyle patterns today.

Option: Generation X
Gen X (roughly 1965–1980) is known for adapting to technology but is often characterized as more balanced between offline and online life, not as uniformly defined by constant online presence or urban-first living as described. The emphasis in the stem on staying perpetually connected and frequenting WiFi-enabled coffee shops aligns more with younger cohorts.

Option: Generation Z
Gen Z (roughly 1997–2012) are the true digital natives, but they are generally younger and may not yet be described in terms of urban apartment living and a preference for walking over driving in a 34-year-old professional context. The timeline suggests an older cohort than Gen Z.

Option: Millennials
Millennials (roughly 1981–1996) are widely associated with being tech-savvy, constantly connected online, and valuing urban living and amenities like free WiFi in public spaces. They are also at an age where owning a car is not universal, and many choose walkable urban settings and apartments over car ownership, which fits Stana’s described lifestyle.

Option: Greatest Generation
This group (approximately 1901–1927) is far outside the described timeframe and would not match current adult life involving online connectivity and urban apartment living in contemporary settings. Hence, this option is not a plausible fit for the described traits.

Overall, the details provided align most closely with Millennials, given the emphasis on technology use, online connectivity, urban living, and walk-friendly choices. The other options either reflect older cohorts with less alignment to current tech-centric urban behavior or a mismatch in age-related context.

MKTG-2910-2 CB quiz 10

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