Questions
MKT*2500*02.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser
Single choice
Ford uses a(n)________, whereby the company licenses dealers in North America to sell Ford automobiles subject to various sales and service conditions.
Options
A.manufacturer-sponsored retail franchise system
B.service-sponsored retail franchise system
C.manufacturer-sponsored wholesale franchise system
D.service-sponsored producer franchise system
E.administered vertical marketing system
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Step-by-Step Analysis
Contextualize the question by identifying the franchising arrangement described.
Option 1: 'manufacturer-sponsored retail franchise system' – This fits Ford’s model, where the manufacturer (Ford) licenses dealers in North America to sell Ford vehicles and imposes sales and service conditions as part of a controlled dealer network. The emphasis is on the manufacturer's active sponsorship ......Login to view full explanationLog in for full answers
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