Questions
MKT*2500*02.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser
Single choice
A(n)________ exists when a franchisor licenses retailers to sell its products subject to various sales and service conditions.
Options
A.manufacturer-sponsored retail franchise system
B.service-sponsored retail franchise system
C.administered vertical marketing system
D.manufacturer-sponsored wholesale franchise system
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Step-by-Step Analysis
The question asks about a type of franchise arrangement where a franchisor licenses retailers to sell its products, while imposing various sales and service conditions.
Option 1: 'manufacturer-sponsored retail franchise system' describes exactly this setup, where the manufacturer (franchisor) grants retail outlets the right to sell its products under specified cond......Login to view full explanationLog in for full answers
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