Which of the following advertisements involve framing a price as a gain foregone?

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BlackTom AI · Accepted Answer

To unpack which advertisement frames a price as a gain foregone, we consider how each option presents the cost or value: 
Option 1: 'An ad for a bank which offer high yield savings accounts stating, ‘Open an account today and maximize your tax return’' — This frames the action as a gain (maximizing tax return) rather than emphasizing what you would forgo by not acting. It highlights a positive outcome of taking action now, which is a typical gain-framed message rather than explicitly portraying a price that you would forego. 
Option 2: 'A luxury car dealer in a wealthy area, running a radio ad stating, ‘Put your holiday bonus towards that brand new 2023 coupe you always wanted!’' — This encourages converting a windfall into a purchase, focusing on allocating a bonus toward a desired object. It does not clearly cast the price as a foregone gain; instead, it frames an available resource as a path to purchase. The framing is more about allocation of funds than stating what you lose by not acting. 
Option 3: 'An appliance retailer’s ad for a washing machine stating, ‘Buy today and make your first payment in 90 days!’' — This emphasizes a postponement of payment, i.e., a time-based facilitation, rather than presenting the cost as something you forgo. It’s a financing benefit, not a gain foregone in the sense of missing out on a gain if you don’t act. 
Option 4: 'A tax preparation firm advertising that its customers ‘are entitled to receive an instant tax refund’ if they file their taxes with that firm' — This highlights a prospective benefit (an instant refund) as a result of choosing their service, not the price you would miss by delaying action. It’s a direct claim about a benefit rather than framing price as something foregone. 
Option 5: 'A department store sending out 10%-off coupons for loyalty members on their birthday' — This is a discount-based message tied to a specific condition (birthday), which frames savings as a current price reduction rather than what you would forgo by not purchasing. It’s a straightforward discount framing, not the gain foregone framing. 
In summary, none of the options overtly center the price as a gain foregone in the strongest sense. Among them, Option 1 most closely aligns with a gain-framed message by emphasizing a positive outcome of taking action (maximizing tax return) rather than focusing on the cost, which is the closest to framing outcomes as gains to be realized rather than losses or foregone opportunities. However, if the intent is strictly the framing of a price as a gain foregone (i.e., what you miss by not purchasing), the set does not clearly present that exact framing in a textbook sense. Nevertheless, Option 1 remains the most aligned with a gain-oriented framing among the choices, while the others emphasize timing, allocation of funds, financing, refunds, or discounts rather than foregone gains.

MGT355H5 F LEC0101 Term Test 2

Which of the following advertisements involve framing a price as a gain foregone?

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