Imagine a situation where a leader has Option A or Option B for next year's business strategy. According to framing bias, if an employee wants to influence their leader to choose Option A (which involves more risk but potentially greater return than Option B), the employee should:

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BlackTom AI · Accepted Answer

This question asks you to apply framing bias to influence a leader's decision between two strategic options. The key idea is that how information is presented can change preferences, especially when risk is involved.
Option 1: 'Emphasize the losses that will definitely be incurred if going with Option B' — This uses loss framing. By highlighting potential losses tied to choosing B, the message makes B appear riskier or more costly, which can push the audience toward choosing the riskier but potentially higher-return Option A. This aligns with framing bias, where people are more averse to losses than to equivalent gains and may take greater risks to avoid those losses.
Option 2: 'Emphasize the gains that will definitely be incurred if going with Option B' — This is gain framing, which would make Option B seem more attractive by stressing its positive outcomes. If the goal is to steer toward Option A, this approach is counterproductive because it makes the safer option look better, reducing the likelihood that the employee persuades toward the higher-risk option A.
Option 3: 'Provide an Option C that is very similar to Option A but slightly worse than Option A' — Introducing a near-copy with a slight inferiority is a tactic more akin to creating a decoy to steer choices, or a contrast effect, but it does not directly leverage the framing of losses versus gains for the target option. It may influence perception via comparison, but it does not exemplify framing bias as clearly as option 1.
Option 4: 'Provide an Option C that is very similar to Option B but slightly better than Option B' — This builds a superior version of the safer option to make B even more attractive, which again undermines the goal of promoting A and does not utilize framing to push toward the riskier choice.
In summary, option 1 uses loss framing to shift preference toward the riskier Option A, consistent with framing bias. The other options rely on gain framing, decoy/contrast effects, or augmentation of the non-target option, which are less effective or contrary to the objective. The reasoning reflects how framing can pivot decisions by altering perceived risk and potential outcomes.

Imagine a situation where a leader has Option A or Option B for next year's business strategy. According to framing bias, if an employee wants to influence their leader to choose Option A (which involves more risk but potentially greater return than Option B), the employee should:

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