Jordana is a travel agent. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers' __________ risk.

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Question restatement: Jordana, a travel agent, promotes travel insurance when selling expensive vacation packages. This insurance provides reimbursement if the trip is canceled due to illness or another emergency. The task is to identify which type of risk Jordana is aiming to reduce for her customers.

Option availability note: The provided data shows an answer field containing a single word and an answer_options field that is empty. Because no enumerated choices are given, we cannot analyze each option label against the prompt. Nevertheless, we can reason about the underlying concept.

Conceptual analysis: When a traveler purchases travel insurance that covers trip cancellation, the customer's exposure to financial loss from nonrefundable or prepaid costs is mitigated. If an illness or emergency forces cancellation, the insurance can reimburse the sunk costs such as flight tickets, hotel bookings, tours, and other prepaid expenses. This is a classic example of reducing financial risk, which concerns the monetary impact of adverse events on a person’s budget or assets.

Consideration of alternate risk categories (to contrast with the given scenario):
- Safety risk typically involves physical harm or danger; while insurance can indirectly influence decisions, it is not about reducing physical danger itself.
- Psychological risk refers to concerns about distress or worry; while insurance can lessen worry, the primary function here is compensating monetary losses rather than emotional distress.
- Operational or reputational risks relate to business processes or public perception; these do not align with the consumer-level benefit described by trip cancellation coverage.

Why this aligns with the scenario: The reimbursement aspect directly addresses monetary loss stemming from cancellation costs, which is the essence of financial risk. The insurance serves as a safety net for money already spent on nonrefundable components of a trip, thereby stabilizing the traveler’s finances in the face of cancellation.

Potential misconceptions to avoid:
- Mistaking safety risk for financial risk: while both can be affected by travel plans, the insurance benefit described is tied to monetary reimbursement, not to reducing physical danger.
- Thinking insurance only covers medical emergencies: travel insurance often includes cancellation coverage, which is precisely about reimbursing unavoidable nonmedical losses as a financial protection measure.
- Assuming insurance eliminates risk entirely: insurance shifts and mitigates financial exposure but does not guarantee any outcome or prevent cancellations from occurring.

In sum, the mechanism described—reimbursing prepaid, nonrefundable costs in the event of cancellation due to illness or emergency—targets the reduction of financial risk associated with travel plans. The emphasis remains on monetary protection rather than on safety, psychological state, or operational concerns.

PRINCIPLES OF MARKETING MKT 3100-11 (92759) Exam 1 - Ch. 1, 2, 3, 5, and 6

Jordana is a travel agent. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers' __________ risk.

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