In deciding whether to start their business, the founders of Netflix needed to determine if there were enough people interested in renting their DVDs through the Internet to make their investment worth the time and effort. They needed to determine the ________ of the venture.

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BlackTom AI · Accepted Answer

Question focus: assessing whether there is enough interest to justify starting the Netflix DVD-by-mail venture. The analysis of each option follows a reasoning path that distinguishes feasibility from related terms.
Option 1: viability. Viability generally refers to the potential for long-term success, sustainability, or the ability of the business to survive and grow over time. While related, viability is broader and often considered after initial feasibility when evaluating if the venture could continue, not just whether it is worth launching based on current market interest.
Option 2: expediency. Expediency emphasizes timeliness and the speed with which action should be taken, or whether a decision is practical given time constraints. It is about urgency and efficiency of execution rather than whether the idea is workable at all or whether there is sufficient market demand to justify starting the venture.
Option 3: practicality. Practicality concerns how workable or implementable an idea is in real-world conditions. It overlaps with feasibility but can be more about day-to-day implementability and whether the plan fits current capabilities, processes, and environment. However, feasibility is the more precise term when assessing whether the venture can be started given market interest and resource constraints.
Option 4: feasibility. Feasibility centers on the question of whether something can be done—whether the venture is technically and economically viable given the market, resources, and constraints. In the Netflix example, founders needed to judge if there is sufficient customer interest in renting DVDs online to justify the investment of time and money, which is exactly a feasibility assessment of the venture’s market viability at the outset.
In summary, while viability, expediency, and practicality each capture important considerations, the core judgment about whether to proceed based on market interest aligns most directly with feasibility, which asks if the venture can be done successfully under the current conditions and constraints.

MGT_2064_17975_202501 Quiz Chapter 5

In deciding whether to start their business, the founders of Netflix needed to determine if there were enough people interested in renting their DVDs through the Internet to make their investment worth the time and effort. They needed to determine the ________ of the venture.

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