Questions
MGMT 101 LEC ONL: MANA... Study Checkpoint 8: Decision Analysis I
Single choice
A television station would like to decide between extending a current television show for another season or develop a completely new show for that time slot. It will cost $6M to develop the new show. The new show may be very successful, moderately successful, or not successful with associated advertising revenues of $25M, $15M, or $5M, respectively. If the station chooses to extend the current show, it will cost $2M. The extended show may be very successful, moderately successful, or not successful with associated advertising revenues of $15M, $10M, or $5M, respectively. Suppose that the probabilities associated with show success are changed so that both shows are set at 0.2, 0.5, and 0.3, for very successful, moderately successful, and not successful outcomes, respectively. Which of the following are true?
Options
A.The EMV of the decision to develop the new show is $10.0M.
B.The EMV of the decision to extend the existing show is $8.0M.
C.A best decision is to choose the existing show.
D.The EMV of the decision tree is $8.5M.
E.Exactly two answers are correct.
F.None of the answers are correct.
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Step-by-Step Analysis
We start by restating the scenario and the options to keep track of what we are evaluating.
Question scenario: A TV station must choose between developing a new show (cost 6M) with possible net revenues of 19M, 9M, or -1M for very successful, moderately successful, and not successful respectively, given probabilities 0.2, 0.5, 0.3. Alternatively, extending the current show costs 2M and yields net revenues of 13M, 8M, or 3M for the same outcome levels and probabilities. We compute EMV (expected monetary value) for each option:
- New show: net outcomes per scenario are 25-6 = 19, 15-6 = 9, 5-6 = -1. EMV = 0.2*(19) + 0.5*(9) + 0.3*(-1) = 3.8 + 4.5 - 0.3 = 8.0 (million).
- Extended show: net outcomes per sc......Login to view full explanationLog in for full answers
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