Question 9 - Which of the following is NOT a M.I.C.E. buyer ?

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BlackTom AI · Accepted Answer

To unpack the question, we first identify the category being discussed: M.I.C.E. buyers are organizations that purchase meetings, incentives, conferences, and conventions services.
Option a: Government Agencies. These entities frequently purchase M.I.C.E. services for official conferences, training events, and interagency meetings, so they are indeed typical M.I.C.E. buyers.
Option b: Corporations. Corporate entities regularly engage in organizing or sponsoring corporate events, incentive trips, and large-scale conferences, making them classic M.I.C.E. buyers.
Option c: Associations. Professional or trade associations routinely host conventions, member meetings, and educational sessions, placing them squarely in the M.I.C.E. buying group.
Option d: Venues. A venue is a location or facility where events take place, not an entity that purchases M.I.C.E. services. While venues host and provide spaces, they are not typically the buyers procuring the event itself. This distinguishes venues from the other categories, which actively purchase planning, management, and coordination services for events.

25_2 MS278 Convention & Events Management 224

Question 9 - Which of the following is NOT a M.I.C.E. buyer ?

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