The two types of evaluative criteria are

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BlackTom AI · Accepted Answer

To approach the question, I examine each paired label for evaluative criteria and how commonly they are used in theory or practice.
Option 1: 'direct and indirect.' This distinction is often used to describe causality or effects in research or attribution, but it is not the standard pair described as evaluative criteria in typical analyses of quality, value, or assessment. It misaligns with the common dichotomy used to judge value, which is not framed primarily as direct versus indirect.
Option 2: 'tangible and intangible.' This pairing corresponds to evaluative criteria that distinguish concrete, measurable aspects (tangible) from non-physical, conceptual, or perceived aspects (intangible). In many contexts—such as project assessment, service evaluation, or product quality—the clearest and most widely recognized divide is between tangible and intangible factors, making this option a strong match for the statement.
Option 3: 'manifest and latent.' While 'manifest' and 'latent' describe visible versus hidden or underlying phenomena, they are more commonly used to discuss_signals, symptoms, or psychological constructs rather than a general framework of evaluative criteria. This is less standard as a general categorization for evaluation.
Option 4: 'primary and secondary.' The labels primary and secondary are often used to indicate importance, priority, or order, but they do not form the canonical division of evaluative criteria into the broad classes of what can be observed or valued in a direct assessment. This makes it a less likely candidate for the stated question.
Option 5: 'consummatory and instrumental.' This distinction originates from evaluative theories in behavioral psychology or motivation studies, where consummatory and instrumental refer to types of goals or rewards. While relevant in specific theoretical contexts, it represents a niche distinction rather than a general, widely adopted set of evaluative criteria for broad evaluation.
In summary, among the options, 'tangible and intangible' aligns most closely with the standard dichotomy used to differentiate evaluative criteria in many evaluation frameworks, whereas the other pairs refer to more specialized or alternative distinctions that do not universally serve as the core evaluative criteria.

MKTG1052 LF03 Assessment Task 2:Online Quiz

The two types of evaluative criteria are

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