Freddy is purchasing a new car, and he has decided that gas mileage, price, reliability, and styling are important to him. These attributes represent Freddy’s

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BlackTom AI · Accepted Answer

The question presents Freddy considering gas mileage, price, reliability, and styling as important attributes when purchasing a car. This collection of attributes represents a specific construct in consumer behavior.
Option 1: 'evoked criteria.' This term would refer to attributes that come to mind or are salient when a consumer is considering alternatives, but it is not the standard label for the overall list of attributes Freddy cares about.
Option 2: 'evaluative set.' An evaluative set is a group of attributes used to compare options, but the common terminology for core attributes a consumer considers is not this term.
Option 3: 'evaluative criteria.' This phrasing correctly describes the attributes Freddy values as the standards or criteria used to evaluate and compare cars on important dimensions like gas mileage, price, reliability, and styling.
Option 4: 'evoked set.' The evoked set refers to the subset of brands or products a consumer recalls or considers within a category, not to the attributes themselves.
Option 5: 'consideration criteria.' While it conveys a similar idea, the standard marketing terminology is 'evaluative criteria,' making this choice less typical in terminology.
In summary, the collection of attributes Freddy regards as important aligns with the established concept of evaluative criteria, which are the standards by which alternatives are judged during decision making.

MKTG1052 LF03 Assessment Task 2:Online Quiz

Freddy is purchasing a new car, and he has decided that gas mileage, price, reliability, and styling are important to him. These attributes represent Freddy’s

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