The attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem are known as _____ criteria.

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BlackTom AI · Accepted Answer

The question asks about the terms used to describe the attributes, features, or potential benefits that consumers weigh when evaluating possible solutions to a problem.
Option A: 'associative' – This term does not fit the context of evaluating product or solution attributes; it more commonly relates to associations or linking ideas rather than criteria used in decision-making.
Option B: 'adaptive' – While adaptiveness can describe a product’s ability to adjust to conditions, it is not the standard label for the set of criteria consumers use when assessing options.
Option C: 'evaluative' – This term directly aligns with the idea of criteria used to assess and judge potential solutions; evaluative criteria are the standards by which choices are appraised.
Option D: 'recombinant' – In general usage, recombinant refers to combinations of elements, such as in genetics or in creative recombination; it does not describe consumer evaluation criteria.
Option E: 'accumulative' – This word denotes gathering or increasing over time, not the specific framework of criteria used to judge solutions.
In summary, only 'evaluative' precisely captures the notion of the standards or criteria consumers consider when reviewing possible solutions to a problem.

MKTG-2910-2 CB quiz 13

The attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem are known as _____ criteria.

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