Laura is developing a new product after identifying a market opportunity. She focuses her work on creating a product that is unlike any other one on the market. Given this information, what may be true about Laura?

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Let's break down what each option implies in the context of Laura developing a new product after spotting a market opportunity.
Option 1: 'She is a novice entrepreneur.' This suggests Laura is new to entrepreneurship. Given the scenario emphasizes identifying a market opportunity and pursuing a unique product, it aligns with common descriptions of a newcomer who is learning and exploring new ventures. The statement could be accurate if her experience level is indeed limited, and many introductory cases frame such a setting around a first-time entrepreneur.
Option 2: 'There is a large supply of the product.' If Laura is creating a product unlike any other on the market, the assertion of a large existing supply contradicts the premise of offering something unique. A large supply typically relates to a standardized or existing product, not to a novel, differentiated one.
Option 3: 'She lacks adequate demand for the product.' Developing a product that is unlike any other on the market usually stems from identifying a demand or opportunity that existing products do not satisfy. Therefore, claiming a lack of adequate demand would misalign with the motivation to create a unique product, which typically signals perceived unmet demand or a niche.
Option 4: 'There are other entrepreneurs who have a common set of needs.' While this is generally true in markets, it doesn't directly explain why Laura focuses on a product that is unlike anything else. The statement is more about market characteristics than about Laura’s specific action or status as an entrepreneur in this scenario.
In summary, the reasoning for each option weighs how well it fits with the idea of pursuing a distinctive product after recognizing an opportunity. The first option remains plausible as a descriptor of Laura’s possible status as someone new to entrepreneurship, whereas the others introduce contradictions with the premise or describe unrelated market dynamics.

33:382:302:03 INTRO TO ENTREPREN Intro to Entrepreneurship Midterm Exam Fall 2025

Laura is developing a new product after identifying a market opportunity. She focuses her work on creating a product that is unlike any other one on the market. Given this information, what may be true about Laura?

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