Andy Yocom saw prime advertising space on the flags on the golf course. He reasoned that any marketing messages would get prominent attention if they were placed on the flags since golfers focus on them when they take their shots. As a result Yocom used his own initiative and money to start Invision Golf Group Inc. Yocom is an example of a(n):

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In this scenario, the focal point is an individual who identifies a market opportunity, mobilizes resources, and initiates a new business venture. 
Option 1: entrepreneur. This choice fits because an entrepreneur is someone who starts and runs a new business, taking on financial risk in the hope of profit, much like Yocom did by recognizing a marketing opportunity and funding Invision Golf Group Inc. 
Option 2: venture capitalist. A venture capitalist typically provides capital and strategic guidance to startups, but does not usually initiate or fund a new venture with personal money in the way described; they are investors rather than the founders themselves. 
Option 3: capitalistic adventurer. This term is not a standard or recognized label in business or entrepreneurship literature, and therefore does not accurately describe Yocom’s role. 
Option 4: franchiser. A franchiser owns a brand or business model and licenses it to others to operate; the scenario does not indicate Yocom created a franchise system or licensed others to operate under his brand. 
Option 5: ultra capitalist. This is not a formal or typical business descriptor and does not capture the essence of starting a new business venture; it’s colloquial and vague, not a precise classification. 
Overall, the most accurate term that captures someone who identifies an opportunity, uses personal resources, and launches a new company is entrepreneur.

BUS-10-38944 Quiz (Chapter 5)

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