Which strategy for wide distribution involves getting products into as many different outlets as possible?

Question

BlackTom AI · Accepted Answer

The question asks about a distribution strategy that aims to place products in as many outlets as possible. 
Option 1: Selective — This strategy focuses on a limited number of carefully chosen outlets, prioritizing control over distribution rather than breadth, so it does not fit the description. 
Option 2: Exclusive — Similar to selective, exclusive distribution is about granting rights to a single or very few channels or outlets, which again limits breadth and contradicts the goal of wide reach. 
Option 3: Intensive — This approach seeks to saturate the market by placing the product in as many outlets as feasible, maximizing availability and accessibility to consumers. It precisely matches the idea of wide distribution. 
Option 4: Repetitive — This term is not a standard distribution strategy; it might imply redundancy or repeated placement but does not convey the strategic aim of broad outlet coverage, so it’s misaligned with the concept. 
In summary, the reasoning here contrasts breadth versus selectivity: the first two options emphasize limited placement, the third embodies broad placement to maximize exposure, and the fourth lacks a recognized distribution position. Therefore, the intensive strategy is the one that achieves wide distribution by targeting numerous outlets.

Which strategy for wide distribution involves getting products into as many different outlets as possible?

View Explanation

Log in for full answers

Similar Questions

Which placement strategy involves manufacturers granting sole geographic territories to one or very few retailers so that no other retailers in the territory can sell a particular brand?

Pepsi and other soda companies almost always try to get their products into as many different outlets as possible. What is the name of this type of distribution strategy?

Distribution intensity is typically divided into how many levels?

Manufacturers will work with specific retailers depending on where their target consumers expect to find their products. What does this process refer to?

If Ford allows only one retailer or dealer in a given territory the ability to sell its particular brand, it is using a(n) Blank ______ distribution strategy.

Distribution intensity (intensive, selective or exclusive) tends to vary across brands. For brands that score low in availability, their major concern is that a high level of availability leads to high costs

When a firm tries to place its products and services in as many outlets as possible, the density of distribution is known as________ distribution.

PP Farms must choose between three distribution routes. The DTC option offers high margins but low awareness, while retail offers visibility but thinner margins. Which short-term strategy best aligns with PP Farms’ need for brand legitimacy and scale?

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler