Which answer best describes how marketers should select an appropriate distribution coverage strategy?

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BlackTom AI · Accepted Answer

The question asks how marketers should select an appropriate distribution coverage strategy. 
Option presented: 'Choose based on product type, brand image, and target customer needs.' This choice emphasizes aligning distribution decisions with the characteristics of the product (its type and physical or service attributes), how the brand is positioned (brand image), and what the target customers require or expect (customer needs). Such alignment is central to effective distribution planning, because different products may benefit from different levels of channel intensity (intensive, selective, or exclusive), and the suitability of a channel often hinges on how well it supports the product's value proposition and the intended customer experience. 
Why this view matters: If a product is high-end and brand image-focused, marketers might favor selective or exclusive distribution to preserve image and margins; if the product is a convenience item, intensive distribution might be appropriate to maximize accessibility. Similarly, understanding target customer needs guides channel choices (where customers shop, what service levels they expect, and how much effort they are willing to invest). 
Now, addressing the absence of additional options: since no other choices are provided to compare against, there is no basis to pinpoint common misconceptions or flawed alternatives within this item. The single option given remains the only reference point for evaluating the distribution strategy, and it coherently ties distribution decisions to product type, brand image, and customer needs. 
In summary, the option highlights a holistic and customer-centered approach to choosing a distribution coverage strategy, which is consistent with sound marketing practice that connects product characteristics, brand positioning, and consumer requirements to channel decisions.

Principles of Marketing Quiz 1.1 - What is Marketing? - Summer 2025

Which answer best describes how marketers should select an appropriate distribution coverage strategy?

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