When a firm tries to place its products and services in as many outlets as possible, the density of distribution is known as________ distribution.

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Question restatement: When a firm tries to place its products and services in as many outlets as possible, the density of distribution is known as________ distribution.

Option 1: intensive
Reasoning: This is the standard term used in marketing for placing products into as many outlets as possible to maximize availability and convenience for customers. It aims for high market coverage and breadth of distribution.

Option 2: selective
Reasoning: Selective distribution involves a moderate number of carefully chosen outlets based on criteria like location, image, and service level. It is not about placing in as many outlets as possible, so it does not describe high-density distribution.

Option 3: extensive
Reasoning: While “extensive” suggests wide reach, it is not the conventional terminology used to describe the strategy of maximizing outlet coverage. In many curricula, the specific term for maximum outlet placement is “intensive” distribution, making extensive an inaccurate choice here.

Option 4: exclusive
Reasoning: Exclusive distribution limits products to a very small number of outlets, often to preserve brand prestige or control. This is the opposite of placing in as many outlets as possible, so it is incorrect in this context.

Option 5: concentrated
Reasoning: Concentrated distribution refers to focusing on a smaller set of outlets, not expanding to many. This term also conflicts with the idea of high-density, widespread placement described in the question.

Summary: Among the options, only intensive distribution matches the concept of placing products in as many outlets as possible to maximize availability. All other options describe more limited or alternative distribution philosophies.

MKT250002.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser

When a firm tries to place its products and services in as many outlets as possible, the density of distribution is known as________ distribution.

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MKT*2500*02.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser

When a firm tries to place its products and services in as many outlets as possible, the density of distribution is known as________ distribution.

View Explanation

Log in for full answers

Similar Questions

Which placement strategy involves manufacturers granting sole geographic territories to one or very few retailers so that no other retailers in the territory can sell a particular brand?

Pepsi and other soda companies almost always try to get their products into as many different outlets as possible. What is the name of this type of distribution strategy?

Distribution intensity is typically divided into how many levels?

Manufacturers will work with specific retailers depending on where their target consumers expect to find their products. What does this process refer to?

If Ford allows only one retailer or dealer in a given territory the ability to sell its particular brand, it is using a(n) Blank ______ distribution strategy.

Which strategy for wide distribution involves getting products into as many different outlets as possible?

Distribution intensity (intensive, selective or exclusive) tends to vary across brands. For brands that score low in availability, their major concern is that a high level of availability leads to high costs

PP Farms must choose between three distribution routes. The DTC option offers high margins but low awareness, while retail offers visibility but thinner margins. Which short-term strategy best aligns with PP Farms’ need for brand legitimacy and scale?

More Practical Tools for Students Powered by AI Study Helper

Making Your Study Simpler

MKT250002.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser