Pepsi and other soda companies almost always try to get their products into as many different outlets as possible. What is the name of this type of distribution strategy?

Question

BlackTom AI · Accepted Answer

Question restatement: The scenario describes Pepsi and similar soda brands aiming to place their products in as many outlets as possible. The task is to identify the distribution strategy name for this approach.
Option 1: Exclusive distribution. This strategy involves limiting product availability to a single or very few outlets, often to maintain prestige, control, or channel relationships. It is the opposite of what the question describes, so this choice is incorrect.
Option 2: Extensive distribution. While the term might be used informally to suggest broad reach, the standard marketing vocabulary treats the main categories as exclusive, selective, and intensive. 'Extensive distribution' is not the canonical label for maximizing outlet presence, and it misleads about the degree of coverage, making it an inaccurate descriptor in this context.
Option 3: Selective distribution. This approach places products in a moderate number of outlets chosen for particular criteria (location, image, service level). It balances reach with control and is clearly narrower than the scenario described, so this option is not correct.
Option 4: Intensive distribution. This is the classic term for pushing products through as many outlets as possible to achieve maximum product availability and visibility, especially for frequently purchased, low-cost items like soda. This option correctly matches the described strategy and aligns with standard marketing theory.

Pepsi and other soda companies almost always try to get their products into as many different outlets as possible. What is the name of this type of distribution strategy?

View Explanation

Log in for full answers

Similar Questions

Which placement strategy involves manufacturers granting sole geographic territories to one or very few retailers so that no other retailers in the territory can sell a particular brand?

Distribution intensity is typically divided into how many levels?

Manufacturers will work with specific retailers depending on where their target consumers expect to find their products. What does this process refer to?

If Ford allows only one retailer or dealer in a given territory the ability to sell its particular brand, it is using a(n) Blank ______ distribution strategy.

Which strategy for wide distribution involves getting products into as many different outlets as possible?

Distribution intensity (intensive, selective or exclusive) tends to vary across brands. For brands that score low in availability, their major concern is that a high level of availability leads to high costs

When a firm tries to place its products and services in as many outlets as possible, the density of distribution is known as________ distribution.

PP Farms must choose between three distribution routes. The DTC option offers high margins but low awareness, while retail offers visibility but thinner margins. Which short-term strategy best aligns with PP Farms’ need for brand legitimacy and scale?

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler