The path from the __________ or service provider to the end user is known as the __________ channel or marketing channel.

Question

BlackTom AI · Accepted Answer

First, let’s restate the question to anchor what we’re evaluating: the sentence asks for the path from the ________ or service provider to the end user and asks us to identify the correct channel name. 
Option a: 'a. distributor, wholesale' suggests the path goes from distributor or service provider to the end user and calls the channel 'wholesale.' However, wholesale is a type of channel, not the general term used for the path from producer to end user, and it incorrectly pairs distributor with wholesale in this phrasing.
Option b: 'b. manufacturer, production' claims the path from manufacturer to production. This makes little sense in the context of a distribution or marketing channel, since production is not a downstream path to the end user; it’s a step in manufacturing, not a channel to customers.
Option c: 'c. distributor, distribution' uses distributor as the starting point, which is plausible in some supply chains, but the prompt specifies the path from the producer or service provider to the end user, and here the starting point is misidentified because it should be the producer rather than a distributor.
Option d: 'd. manufacturer, distribution' correctly identifies the starting point as the manufacturer (the producer or service provider) and names the channel as distribution, which is the standard umbrella term for the path through which goods travel from producer to end user.
In summary, options a, b, and c misidentify either the starting point or the overall channel terminology, while option d matches the conventional phrasing used in discussing marketing channels: the path from the manufacturer to the end user is the distribution channel.

MCD2050 - T1 - 2025 Week 9 Quiz

The path from the or service provider to the end user is known as the channel or marketing channel.

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MCD2050 - T1 - 2025 Week 9 Quiz

The path from the __________ or service provider to the end user is known as the __________ channel or marketing channel.

View Explanation

Log in for full answers

Similar Questions

Generally, the Blank ______ and more sophisticated a firm is, the Blank ______ likely it will be to use supply chain intermediaries.

Unlike Estée Lauder, which is a large and established firm with the resources to provide its own sales force to sell its products, what will smaller firms probably need to rely on to help to distribute their products?

What is a retailer's primary consideration when considering which distribution system to use?

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Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

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Which of the following channel functions of wholesalers is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than are producers?

More Practical Tools for Students Powered by AI Study Helper

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The path from the or service provider to the end user is known as the channel or marketing channel.

Generally, the Blank and more sophisticated a firm is, the Blank likely it will be to use supply chain intermediaries.