Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

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Question restatement: Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

Option 1: behavioral. This term does not describe a distribution channel type; it would refer to actions or patterns of consumer behavior, not how products reach customers.

Option 2: indirect. Indirect channels involve intermediaries between producer and consumer (such as retailers or wholesalers). Since Mary Kay and Amway largely bypass traditional retailers and sell directly to consumers through parties and direct online contact, this option is inaccurate.

Option 3: layered. A layered channel would imply multiple intermediary levels in the distribution system, which is more complex than the direct personal-selling approach used by these companies; again, not the best fit for their model.

Option 4: functional. This term typically describes the activities a channel performs (like logistics, promotion, or financing), rather than identifying a specific channel type. It does not capture the direct-seller structure of these firms.

Option 5: direct. This choice aligns with the direct selling model used by both Mary Kay and Amway, where products are sold directly to consumers through personal selling, home parties, and online channels without traditional retail intermediaries. The emphasis on direct engagement with customers is characteristic of a direct channel.

Additional context: Direct selling emphasizes removing conventional retail middlemen and using personal networks and direct interactions—such as home party demonstrations—to reach customers, which matches the described practices of these companies.

Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

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