Which statement correctly describes the D2C (Direct-to-Consumer) model?

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Question: Which statement correctly describes the D2C (Direct-to-Consumer) model?

Answer options:
1) Consumers sell to each other on peer-to-peer platforms
2) Retailers sell bulk orders to businesses
3) Brands sell directly to consumers
4) Platforms connect multiple third-party sellers to consumers

Option 1: 'Consumers sell to each other on peer-to-peer platforms' — This describes a peer-to-peer or consumer-to-consumer dynamic, not the D2C model where brands engage directly with end customers. It misses the direct brand-customer relationship characteristic of D2C.

Option 2: 'Retailers sell bulk orders to businesses' — This reflects a traditional wholesale or B2B channel, not the consumer-facing, brand-led approach of D2C. It involves intermediaries and bulk transactions rather than direct consumer sales.

Option 3: 'Brands sell directly to consumers' — This aligns with the core idea of D2C: the brand controls the sale process and engages with end customers without intermediary retailers or marketplaces. It emphasizes direct brand-customer interaction, typically via brand-owned channels or platforms.

Option 4: 'Platforms connect multiple third-party sellers to consumers' — This describes a marketplace or platform model where the platform hosts various sellers, rather than a direct brand-to-consumer channel. It involves intermediaries and multiple brands rather than a single-brand direct relationship.

In summary, the statement that accurately captures the D2C model is the one that highlights brands selling directly to consumers, eliminating traditional middlemen and fostering direct brand-customer engagement.

2025-2026 MCQS

Which statement correctly describes the D2C (Direct-to-Consumer) model?

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