The _____, developed by communication scholar Everett Rogers, explains how cultural practices can be changed—largely due to communication.

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The question asks about a theory developed by Everett Rogers that explains how cultural practices can be changed largely through communication.

Option 1: 'communication accommodation theory' focuses on how people adjust their communication style to others during interaction, emphasizing convergence and divergence in social interactions. While important for understanding interpersonal communication, it does not specifically address how whole cultural practices are changed through diffusion processes. This makes it an insufficient match for the described theory.

Option 2: 'face negotiation theory' centers on how individuals from different cultures manage face concerns in intercultural encounters, particularly under conflict or politeness norms. It explains cultural variation in facework, but it is not the framework that explains broad cultural change through communication pathways over time. Therefore, this is not the correct fit for the description.

Option 3: 'diffusion of innovations theory' was developed by Everett Rogers and explains how new ideas, practices, or technologies spread within a culture or society. It emphasizes the role of communication channels, time, social systems, and the adoption process, illustrating how cultural practices can change largely due to communication about innovations and their adoption by individuals and groups. This aligns directly with the prompt.

Option 4: 'conversational constraints theory' deals with how conversational norms constrain or shape interaction, often in multilingual or cross-cultural settings, focusing on turn-taking, topic management, and constraints in talk. While relevant to communication practices, it does not address the large-scale change of cultural practices through diffusion processes as described in the prompt.

In summary, comparing the options against the idea of a diffusion-based explanation for cultural change caused by communication, option 3 uniquely aligns with Rogers' diffusion of innovations theory, whereas the other theories address more specific aspects of communication without capturing the broader diffusion mechanism.

2025 Fall COMM 110 SecB01 Chapter 2 Quiz

The _____, developed by communication scholar Everett Rogers, explains how cultural practices can be changed—largely due to communication.

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