Alonzo has an analog television without cable or satellite. He will not switch to a digital TV until the old one breaks down. Which of the following adopter categories best describes Fred?

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Question restatement: Alonzo has an analog television without cable or satellite. He will not switch to a digital TV until the old one breaks down. Which of the following adopter categories best describes Alonzo?

Option 1: Innovator
- Analysis: Innovators are the first to try new technologies, often taking on high risk and seeking novelty. They adopt new devices well before others and are typically enthusiastic about innovation, not waiting for obsolescence to become an issue.

Option 2: Early adopter
- Analysis: Early adopters embrace new technology after innovators but still fairly soon, often influenced by peer opinions and social status. They are proactive and willing to switch before the majority, motivated by perceived advantages.

Option 3: Early majority
- Analysis: The early majority adopts after some consideration and social proof; they tend to be more conservative and require validation and reliability before changing, but they still move earlier than the late majority.

Option 4: Impulse purchaser
- Analysis: An impulse purchaser is not a formal adopter category in mainstream diffusion theory; this label describes spontaneous buying behavior rather than a structured stage of adoption, making it an inappropriate fit for categorizing the described behavior.

Option 5: Laggard
- Analysis: Laggards are the last to adopt new technology, typically resisting change and waiting until the current technology is obsolete or no longer functional. They may delay adoption until the old equipment breaks or becomes unusable, which aligns with the scenario of waiting for the analog TV to fail before switching.

Putting the pieces together, the described pattern—resisting until hardware failure occurs before migrating to a newer standard—fits the characteristics of a late-adopter who is highly cautious about change and delays adoption until necessary.

MKTG-2910-2 CB quiz 8

Alonzo has an analog television without cable or satellite. He will not switch to a digital TV until the old one breaks down. Which of the following adopter categories best describes Fred?

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