Questions
Single choice
Successful broad differentiation allows a firm to
Options
A.be the industry's best-cost provider.
B.set the industry ceiling on price.
C.avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.
D.command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand.
E.take sales and market share away from rivals by undercutting them on price.
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First, I’ll restate the question and enumerate the options to keep the analysis clear.
Question: Successful broad differentiation allows a firm to
Options:
1) be the industry's best-cost provider.
2) set the industry ceiling on price.
3) avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.
4) command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand.
5) take sales and market share away from rivals by undercutting them on price.
Option 1: be the indus......Login to view full explanationLog in for full answers
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