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Successful broad differentiation allows a firm to

Options
A.be the industry's best-cost provider.
B.set the industry ceiling on price.
C.avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.
D.command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand.
E.take sales and market share away from rivals by undercutting them on price.
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First, I’ll restate the question and enumerate the options to keep the analysis clear. Question: Successful broad differentiation allows a firm to Options: 1) be the industry's best-cost provider. 2) set the industry ceiling on price. 3) avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low. 4) command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand. 5) take sales and market share away from rivals by undercutting them on price. Option 1: be the indus......Login to view full explanation

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