位置12的问题 Good design also communicates the purpose of the service or product to its market, and brings financial rewards to the business.TrueFalse

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Question restatement: The item asks whether good design communicates the purpose of the service or product to its market and brings financial rewards to the business. Options: True, False.
Option 1 (True): This statement aligns with core design thinking principles. When a design clearly conveys what a product or service is for, it helps users understand value, use cases, and benefits, which can increase adoption and satisfaction. Clear communication of purpose can also support branding and positioning, contributing to market alignment. The financial payoff comes through stronger demand, better user engagement, and potentially higher conversion or retention, which can drive revenue and return on investment. Put differently, design that communicates intent reduces ambiguity, builds trust, and enables the business model to scale effectively.
Option 2 (False): Claiming that good design does not communicate purpose or does not impact financial outcomes is inconsistent with design theory and practical experience. If a product’s purpose is unclear, users may abandon it or fail to see value, leading to weaker market performance. Additionally, even if a product is technically excellent, lack of clear messaging about its purpose can hinder monetization and profitability. Therefore, this option underestimates the role of design in market communication and business results.

位置12的问题 Good design also communicates the purpose of the service or product to its market, and brings financial rewards to the business.TrueFalse

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