Questions
MKT*2500*02.2025FA Chapters 1 to 5- Requires Respondus LockDown Browser
Single choice
Demographics refer to
Options
A.the density of a population in a geographic area.
B.the psychological profile of prospective consumers.
C.the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.
D.the depiction of a population according to its core values or cultural beliefs and their rate of change.
E.an objective measurement of a person's likelihood to purchase a product or service.
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Step-by-Step Analysis
To understand the concept of demographics in this context, we should compare each option against the standard definition.
Option 1 suggests demographics refer to the density of a population in a geographic area. While population density is a demographic-related measure, demographics as a field encompasses more than density alone; it includes various characteristics of groups, not just......Login to view full explanationLog in for full answers
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