Questions
MGMT 101 LEC ONL: MANA... Study Checkpoint 8: Decision Analysis I
Single choice
A television station would like to decide between extending a current television show for another season or develop a completely new show for that time slot. It will cost $6M to develop the new show. The new show may be very successful, moderately successful, or not successful with associated advertising revenues of $25M, $15M, or $5M, respectively. If the station chooses to extend the current show, it will cost $2M. The extended show may be very successful, moderately successful, or not successful with associated advertising revenues of $15M, $10M, or $5M, respectively. The probabilities associated with the very successful, moderately successful, and not successful new show are 0.2, 0.5, and 0.3, respectively. The probabilities associated with very successful, moderately successful, and not successful existing show are 0.3, 0.4, and 0.3, respectively. Which of the following are true at the television station's decision problem?
Options
A.The expected value of the new show decision is $8.5M.
B.The expected value of extending the current show decision is $8.0M.
C.Based on the EMV, the unique best decision to develop the new show.
D.The EMV of the decision tree is $8.0M.
E.Exactly two answers are correct.
F.None of the answers are correct.
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Step-by-Step Analysis
We start by parsing the decision problem and computing the expected monetary value (EMV) for each option by considering profits (revenues minus development/extension costs) and their probabilities.
Option 1: The expected value of the new show decision is $8.5M.
- New show costs 6M to develop. Revenues: 25M (prob 0.2), 15M (0.5), 5M (0.3).
- Profit outcomes are: 25-6 = 19; 15-6 = 9; 5-6 = -1.
- EMV = 0.2*19 +......Login to view full explanationLog in for full answers
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