Questions
Questions

MGMT 101 LEC ONL: MANA... Study Checkpoint 8: Decision Analysis I

Single choice

A television station would like to decide between extending a current television show for another season or develop a completely new show for that time slot. It will cost $6M to develop the new show.  The new show may be very successful, moderately successful, or not successful with associated advertising revenues of $25M, $15M, or $5M, respectively.  If the station chooses to extend the current show, it will cost $2M.  The extended show may be very successful, moderately successful, or not successful with associated advertising revenues of $15M, $10M, or $5M, respectively.  Which of the following are true regarding the payoffs on the terminal nodes of the associated decision tree?

Options
A.If the new show is developed and it is very successful, the payoff is $19M.
B.If the new show is developed and it is moderately successful, the payoff is $8M.
C.If the new show is developed and it is not successful, the payoff is $1M.
D.If the existing show is extended and it is moderately successful, the payoff is $8M.
E.Exactly two answers are correct.
F.None of the answers are correct.
View Explanation

View Explanation

Verified Answer
Please login to view
Step-by-Step Analysis
Question restatement: A TV station must choose between extending the current show or developing a new one. Costs: new show development is $6M with revenues of $25M (very successful), $15M (moderately), or $5M (not successful). Extending the current show costs $2M with revenues of $15M (very successful), $10M (moderately), or $5M (not successful). We’re asked about the payoffs on the terminal nodes of the decision tree. Option 1: If the new show is developed and it is very successful, the payoff is $19M. - Analysis: Payoff = revenue − cost = 25 − 6 = 19. This is correct. The calculation follows the standard payoff definition used in decision trees, where payoff equals net profit. Option 2: If the new show is de......Login to view full explanation

Log in for full answers

We've collected over 50,000 authentic exam questions and detailed explanations from around the globe. Log in now and get instant access to the answers!

Similar Questions

More Practical Tools for International Students

Join us and instantly unlock extensive past papers & exclusive solutions to get a head start on your studies!