Nominal decision making is sometimes referred to as

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Question: Nominal decision making is sometimes referred to as

Option 1: automatic decision making. This label suggests decisions happen without conscious thought, which is close in spirit to nominal decisions, but the standard term used in consumer psychology more precisely aligns with habitual/routine processes rather than the broader idea of automaticity.

Option 2: routine decision making. This is plausible because nominal decisions often involve low involvement and predictable choices, which resemble routines. However, the established term most commonly used in textbooks is habitual rather than routine, even though they are related concepts.

Option 3: habitual decision making. This is the term that directly captures the essence of nominal decision making: choices made with little information search or consideration, driven by past behavior and habit. It emphasizes the automaticity and repetition in the decision process.

Option 4: default decision making. This would imply a pre-set or default option is chosen, which is not the standard characterization of nominal decision making in consumer behavior literature.

Option 5: simple decision making. While nominal decisions are simple in cognitive load, the conventional terminology used is habitual decision making rather than simply labeling them as 'simple,' which could be ambiguous.

In summary, nominal decision making is best aligned with the concept of habitual decision making, as it describes low-effort, routine choices driven by prior behavior. The other labels either broaden or mischaracterize the nature of these decisions, or use terms not typically associated with the formal definition of nominal decision making.

MKTG1052 LF02 Assessment Task 2: ONLINE QUIZ

Nominal decision making is sometimes referred to as

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