Some of the serious business consequences that occur due to using low-quality data to make decisions are all the following except:

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Question restatement: The prompt asks which statement is NOT a serious business consequence of using low-quality data to make decisions.
Option 1: 'Inability to accurately track customers.' This is a plausible consequence of low-quality data, since errors or gaps in data make it hard to determine who the customers are or what actions they've taken, leading to poor tracking.
Option 2: 'Inability to identify selling opportunities.' With dirty or incomplete data, analyzing trends and customer needs becomes unreliable, so recognizing opportunities to upsell or cross-sell can be hindered.
Option 3: 'The success of the organization depends on appreciating and leveraging the low-quality data.' This statement asserts that the organization’s success relies on using low-quality data, which is illogical; in reality, success typically depends on high-quality data. This is the exception among the options.
Option 4: 'Lost revenue opportunities from marketing to nonexistent customers.' If data quality is poor, marketing efforts may target invalid or non-existent customers, wasting resources and causing revenue loss, a common consequence.
Overall analysis: The first, second, and fourth options describe negative outcomes that arise when data quality is poor, aligning with standard data governance and decision-making concerns. The third option stands out as the incorrect or non-consequence claim because it implies a positive dependency on poor data, which contradicts best practices and reality. Each option highlights a distinct way low-quality data can distort business decisions and results, except for the notion that success would depend on leveraging low-quality data, which is not reasonable.

MANAGEMENT INFORMATION SYSTEMS CIS 3010-16 (93684) Exam Two

Some of the serious business consequences that occur due to using low-quality data to make decisions are all the following except:

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