Obtaining primary and secondary data would take place during which stage of the five-step marketing research approach?

Question

BlackTom AI · Accepted Answer

To answer this question, let’s map the five-step marketing research process to what each step entails.
Option 1: Define the problem. This stage is about identifying and clarifying the issue that requires research, not about gathering data. While essential, it precedes data collection and focuses on framing the research question. 
Option 2: Develop the research plan. In this step, researchers decide on the methods, instruments, sampling, and timelines. It is a design activity that prepares for data collection but does not itself involve collecting data. 
Option 3: Collect relevant information. This is the data collection phase, where researchers gather primary and secondary data to address the defined problem. It directly corresponds to obtaining the information needed for analysis. 
Option 4: Develop findings. Here, researchers analyze the collected data, uncover patterns, and summarize insights. This step occurs after data collection and involves interpretation rather than gathering new data. 
Option 5: Take marketing actions. The final stage translates findings into decisions and actions, such as strategy adjustments or implementations, rather than collecting data. 
In summary, the stage that explicitly involves gathering primary and secondary data is the data collection step, making this the option that matches the described activity. The other choices describe preceding planning, analysis, or action steps that do not involve collecting information.

Obtaining primary and secondary data would take place during which stage of the five-step marketing research approach?

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