If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?

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BlackTom AI · Accepted Answer

To begin, let's outline the sequence of steps in the marketing research process as they are commonly taught. The typical flow starts with defining the problem, then developing an approach to the problem, followed by formulating the research design. After these initial three steps are in place, the next phase is typically the execution of the plan, which involves collecting the actual data through field work.

Option 1: doing field work or collecting data. This aligns with the standard progression: once the problem is defined, the approach is set, and the research design is established, the next logical step is to go into data collection via field work. It is the operational step that implements the plan created in the earlier stages. If an outside agency is brought in, their primary task at this point would be to perform or supervise the data-gathering activities.

Option 2: correct the problem. This phrasing is unusual for a step in the process. In marketing research, “correct the problem” might be interpreted as reframing or redefining the issue, which is typically addressed earlier in the process during problem definition, not after the first three steps have been completed.

Option 3: develop an approach to the problem. While this describes an essential activity, it is typically part of the second step after problem definition, i.e., developing the approach occurs early and would already be completed by the end of the first three steps. Thus it would not be the task left for the agency after those steps.

Option 4: formulate the research design. This is explicitly one of the first three steps in the usual sequence. By the scenario, those steps are already completed, so formulating the design again would be redundant and inappropriate as the next action.

Option 5: define the problem. This is the initial step in the research process, not something that follows after the first three steps are done. Since the prompt states the first three steps are completed, defining the problem would already be finished earlier, making this option incongruent with the described situation.

In summary, the option that fits the described scenario—an outside agency stepping in after the first three steps to carry out the next phase—is the data collection or field work step. Each incorrect option either describes an earlier step, a mischaracterization of the sequence, or a redundant activity that would not follow after the initial three steps.

MKTG 202 Session 1 Practice Quiz

If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?

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