Questions
MKTG90026_2025_SM1 Week 2 Quiz for Part 3
Single choice
Customer Satisfaction metrics...
Options
A....must be measured on a 1-5 scale going from very dissatisfied to very satisfied
B....measure the difference between a firm's expectations and a customer’s experiences.
C....cannot be reliably used because only customers with a bad experience answer the satisfaction survey
D.None of these answers are correct
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